Marsha Pro Marketing - Client Questionnaire

Company Overview

Company*

Url

Contact*

Title

Phone*

Fax

Address

City

State

Zip

Email Addresss*

How would you describe your main business/company function?

Other/Brief Description:

Check your industry

Other/Brief Description:

How many people do you employ?

How long have you been in business?

Marketing

Do you have a formal Marketing strategy planned and documented?

Yes
No

What are you Marketing?

New Product
Complete New Product line
An Existing Product
Your Brand
Packaging/labeling
New or Enhanced Service
New Company

What are the main ways you attract new business?

Other

Why do your current customers use you?

Location
Price
Product range
Experience
Quality
Knowledge
SERVICE
Referrals
Don’t know

Other

Who are your current customers?

What type of customer would you like to attract that you are not currently doing business with?

why

What makes your product/service unique?

What is your target demographic?

Which methods of Advertising or Promotions have you used in the past?

New Multi-media technologies Please list:

Would you be open to discuss alternative methods of marketing?

List the types of printed marketing Collateral that interest you:

Logo and Branding

Who is your target audience?

What is your tagline or slogan?

What are your primary and secondary color choices?

What character or symbol do you wish to highlight as part of your logo?

Convey Your Message

Other

What characteristics do you want your logo to project? Check all that apply:

Other

In what Trade Shows have you participated?

Which ones?

Website and Online Marketing

What type of Website do you want?

What are your color choices?

Primary Color

Secondary

Accent Colors

Will you be providing

Images

Content

Utilizing Stock Images?

WEBSITE OBJECTIVES:

ONLINE COMPETITORS:

Name URL What do they do well?

What do you do better than your competitors?

What competitor sites do you dislike?

Why?

Photography, Image & Visual Selection and Editing

Will you need the following? Please check all that apply:

Other

Product Development

Do you have a finished prototype?

Yes
No

Will you need Sales Line Sheet?

Yes
No

Do you have samples?

Yes
No

Do you have a SKU system?

Yes
No

Will you need a Product Designer?

Yes
No

Do you need a manufacturer?

Yes
No

Will you need CAD’s produced?

Yes
No

Has your product been tested?

Yes
No

Is it important to manufacture in the U.S.?

Yes
No

Are you interested in test marketing/Focus Groups?

Yes
No

Will you need research and development?

Yes
No

What is your timeline?

What licenses, patents, and certifications have you obtained?

Have you developed a product before?

What?

What is your vision of the product?

Are their any special materials, parts or technology needed for your products, if so what?

Sales and Distribution

Check the boxes which currently apply:

In-house Sales Department.
How many______? Inside sales______ Outside Sales______
(Agents) Independent Sales Reps
Resellers
Websites (Online Sales)
More than one Sales Channel

Are you interested in establishing the following?

In-house Sales Department.
How many______? Inside sales______ Outside Sales______
(Agents) Independent Sales Reps
Resellers
Websites (Online Sales)
More than one Sales Channel

Do you have an interest in the following?:

Explain your Distribution Channel:

What Channels do you wish to distribute to?

Wholesale
Retail

What Markets do you wish to sell to:

Major Accounts
Specialty Stores
Boutiques
Shopping Networks
Travel & Spa Resorts

Industry Specific

Please list your three project priorities:

Cart

Client Questionnaire